SEO Techniques

• Google's SEO Report Card - Information Nuggets or Fool's Gold
  Sifting through Google's SEO report card to see what informational nuggets are hidden inside.
  
  
• Killer Campaigns Volume Four - The Color of Branding
  Good Web videos are not as much about making a sale as they are about making contact to re-enforce a message and a brand.
  
  
• 39 Free or Low-Cost Tools for Marketing Your Small Business Online
  Help round out your small business marketing toolkit with this list of the most popular low-cost or free small business marketing tools.
  
  
• Ten Top Tips for Video Marketing Your Online Business
  How to stand out in the crowd on video channels and search engines.
  
  
• Link Building Best Practices - A Guide to Effective Link Building Methods
  Some of today's popular links building methods that allow you to spend your time in the most productive way.
  
  
• Social Media and Conan O'Brien
  A lesson on how to create buzz, but more importantly, content for internet buzz fodder.
  
  
• Promoting Your Press Releases
  If your business is one that will be offering press releases often, then, you should create a page on your website where members of the news media can sign up to receive your latest press releases in e-mail. This can really help your relationship with the press. The press is one of the best free [...]
  
  
• Writing Press Releases
  Writing Pressing Releases Press Releases are an excellent way to get your online business free publicity, and free traffic. In my original book, I wrote a lot of infomration on creating and writing press releases. However, since that time I have found some more in depth resources on writing press releases and decided that I would [...]
  
  
• Testimonials
  Writing testimonials can be an excellent way to get free traffic to your website. Most sites will give you a link back to your website for a testimonial. However, only give testimonials for products you really like and believe in. Your reputation is on the line and endorsing a bad product can ruin your reputation.
  
  
• Advertise in Targeted Newsletters
  You can advertise your product in other businesses’ newsletters that cater to your target audience. This technique can work well and it can bomb. I don’t advise this for beginners, as there are more cost effective, longer lasting methods of promoting your website. However, if you feel compelled to advertise in a newsletter, do LOTS [...]
  
  
• Using Blogs to Drive Traffic To Your Business Site
  Blogs can be time consuming, but the Search Engines love them. Search Engines love content that is always updated. Blogs are the perfect format for constantly updated content. Creating a company blog is a great idea if you have the time to do so. Starting a company blog is a great way to increase your [...]
  
  
• Little Known Secret that Will Drive Tons of Traffic to Your Site
  I mentioned earlier that directories are a great way to get one way links. Directories have been used by those in the Search Engine Optimization world for some time, to increase rankings and bring more traffic to their site. However, many SEO experts believe that the Search Engines are giving less power to directories. There are [...]
  
  
• Reprinting Articles on Your Website
  All of the websites mentioned in my previous post (and many others) are great places to get free content for your website. In fact, you can make good money reprinting other people’s articles on your website and using affiliate programs or Google® AdSense® on your website. There are several other advantages of reprinting other people’s [...]
  
  
• Places to Submit Articles
  There are many excellent places to submit your article. My personal favorite is GoArticles. It is very easy to submit articles to GoArticles and my articles have spread fairly quickly by submitting them to GoArticles. Writing quality articles can REALLY help publicize your website. Here is a list of a few other places you [...]
  
  
• Writing Articles and Publications
  Writing articles that other people can reprint on their website, or in their eZine is one of the most effective ways of getting free traffic to your website. Write articles related to your website and allow other people to reprint them on their website provided that your by-line remains intact and that they link to [...]
  
  
• Promoting your Site on Forums And Mailing Lists
  Being active on forums and mailing lists can help bring traffic to your website. On some forums you can place a link to your website(s) at the bottom of every message you post (your signature). These links can help increase the number and quality of your incoming links. They can also help you gain visitors [...]
  
  
• PPC (Pay Per Click) Advertising
  PPC advertising is one of the best known ways to advertise a website or blog. I have used it succesfully on both Google and Yahoo. I highly recommend that you consider using PPC advertising to promote your online business (especially when you are first starting out). Aaron Wall has written an excellent free ebook that [...]
  
  
• Beyond Search Engine Optimization
  There are many techniques to promote your site beyond SEO. Many of these techniques help your Search Engine traffic increase as well. We will be discussing these methods in detail in future posts, starting with PPC ads.
  
  
• The Future of Search Engines
  Since predicting the future is impossible to do, the only thing I can say is that ultimately Search Engines would like quality content to rule their results. Creating good quality content on your website is likely the best path to maintain good Search Engine results over time. Whether or not it helps your search rankings, [...]
  
  
• Choosing an SEO Expert
  You may decide that you don’t have time to optimize your site and would prefer to hire an Search Engine Optimization (SEO) expert. One important thing to note is that the best SEO expert’s websites don’t always show up first in the search rankings. Sometimes SEO experts who show up top in the rankings have [...]
  
  

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